Hollandís Pies targets Fatherís Day for sales opportunities

Lancashire-based Hollandís Pies is aiming to tap into the Fatherís Day market this year.†

According to research carried out by the firm, over a quarter (28%) of UK dads said they would rather have their favourite pie over a fancy gift for the special occasion. ďThis research really does show that itís the thought that counts, rather than an expensive or extravagant gift this Fatherís Day,Ē said Leanne Holcroft, brand manager at Hollandís Pies.

ďItís great to see that something as simple as their favourite pie is the way to dadís heart, and will be especially welcome news to those who are a little strapped for cash.Ē

The research also indicated that 14% of those polled would like to receive a relaxing massage for Fatherís Day, with 27% opting for a pint at the local pub.

To meet the desires of the nationís fathers, Hollandís Pies is targeting them as 18 June comes around. It has recently launched its Micro Pies, available at Tesco stores nationwide at £1.50. The individually boxed pies come in two flavours and can be microwaved in a matter of minutes, catering to the convenience market. The pies are available in: chicken, leek and bacon, made from British and Irish chicken, smoked bacon and sliced leeks, seasoned with pepper, parsley and thyme in a creamy sauce; and a steak and ale option, made from slow-cooked tender prime steak in a light ale gravy.

Furthermore, Hollandís Pies suggested its Guinness range and frozen classics would make suitable gifts this Fatherís Day.

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