Corndale expands charcuterie offering to boost retail sales

Corndale Free Range Charcuterie has introduced new packs of sliced chilli chorizo products. 

The Northern Irish firm, based out of a family farm in Limavady, is using the launch to target the retail market in Britain and the Republic of Ireland, as well as Northern Ireland. The pre-sliced chorizo products have been designed to cater to a growing demand for convenience.

Corndale’s new chorizo and salami are available in 100g packs of 12 slices at a retail price of £5. The products are produced from the farm’s own herd of free range Saddleback pigs, managed by Alastair Crown.

The firm is one of a handful of charcuterie producers in Northern Ireland, with Crown being a prominent figure in the sector. He has won acclaim for the quality and taste of his products - which also boasts total traceability and provenance.

“The new sliced packs make it a lot easier for consumers to enjoy our chorizo,” said Crown, who began developing the products in 2012.

“The 100g pack is much more convenient and enables the chorizo to be used in sandwiches and other food-to-go snacks. The format is also easier for retailers to display the chorizo.”

In addition to the chorizo, Corndale is developing other charctuerie products, including fennel salami with pork, cured with fennel and garlic.

The new products join Corndale’s existing range of chorizo and salami available at fermers markets, farm shops and delis as well as high-end restaurants across Northern Ireland. The products will soon be available to order at http://www.corndalefarm.com/chorizo/.

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