Northern Irish pork receives Bake Off finalist’s backing

Great British Bake Off finalist Andrew Smyth has thrown his support behind Northern Irish pork. 

The popular chef and engineer from Co Down has joined the Northern Ireland Pork and Bacon Forum as a brand ambassador. He rose to fame in last year’s edition of The Great British Bake Off, where he found a following for his innovative creations, combining his passions for baking and engineering. He will apply his skills to a creative campaign celebrating pork’s provenance and versatility.

“Northern Ireland pork, which carries the ‘Assured Origin’ logo, guarantees that the cut, from pork chops to shoulder of pork, is wholly produced to the highest possible standards,” commented Deirdre McIvor, chief executive of the Northern Ireland Pork and Bacon Forum.

“This means that customers can trust that pork and bacon with this label have been produced in line with some of the highest standards in Europe. The pig farming industry makes a significant contribution to the agri-sector in Northern Ireland and sustains 400 farming families and 2,000 local jobs. We’re proud of that industry and we encourage customers to support and protect it by always looking for the label and choosing locally produced pork.”

McIvor added: “Andrew is an emerging local culinary talent and we are delighted that he has come on board with a range of tasty pork-based dishes, bringing new energy to our campaign, which has provenance and creativity at its heart.”

As part of the new campaign, a series of 12 videos will be created, showcasing the ‘Assured Origin’ of Northern Irish pork. The quality seal indicates that the meat is 100% Northern Irish-produced and governed by the highest animal welfare standards and quality production systems. It is one part of a larger scheme designed to encourage retailers across Northern Ireland to stock NI Assured Origin pork products.

“Northern Ireland pork is among the best and tastiest in the world,” commented Smyth (pictured). “Pork is really versatile, is great value, incredibly tender if cooked correctly and oozes flavour. It can be enjoyed as a classic slow-cooked roast, in casseroles, as an accompaniment with fresh summer salads – the options are simply endless. Hopefully my recipes and videos will show people just how easy it is to cook and will offer some simple inspiration in the kitchen.”

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