New technical director for Authenticate

Food supply chain mapping provider Authenticate IS has appointed Dawn Welham as technical director in a bid to strengthen its expertise in the retail, food manufacture and agribusiness industries. 

In her new role at Authenticate IS, Welham will be responsible for working with the senior management team to develop the company’s strategic vision of delivering “a truly disruptive platform, delivering actionable insight for the global food chain”. 

Welham has spent more than 30 years in the food and non-food safety, product integrity and supply chain sector including 13 years with Asda in a variety of roles, latterly as technical director.  She has also acted as a strategic adviser in technical governance for a leading foodservice provider to the manufacturing and retail sectors as well as working as a global technical director and thought leader for a leading global compliance business, and has been an advisory board member of the Institute of Food Safety Integrity & Protection. 

Rick Sanderson, chief commercial officer of Authenticate IS, said: “With many years’ experience within the food sector, including working for one of the UK’s leading supermarkets, Dawn has first-hand knowledge of the pressures facing technical managers and their need to have complete confidence in a mapping platform which enables them to track all suppliers, both direct and indirect, from farm to fork. 

“Dawn will play a key role in working with us to ensure the platform evolves in line with our members’ changing needs and also to make more food businesses aware of how the system could give them an edge on cost-effective supply chain management.”

On her new role, Welham said: “Having worked as a technical manager myself, I understand only too well how difficult it is for food businesses to understand and effectively manage today’s complex, global supply chains and so I also know what the Authenticate IS platform needs to deliver.  I see my role as bringing together a sophisticated technology solution with the ever-increasing requirements facing technical managers.

“I’m really excited to be joining a world class supply chain mapping business. It’s an ideal opportunity to combine my experience of technical leadership with a brilliant tool that enables supply chain transparency at the press of a button. It is all about supporting well intentioned businesses with systems by taking the complexity and cost out of compliance.”

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