Wall’s Pastry launches new on-pack promotion

Wall’s Pastry has launched a new promotional campaign which will see a multi-million pound prize on-pack giveaway.

The promotion will run across five million packs and feature on Wall’s slices, pasties and jumbo sausage rolls.

Prizes on offer include two-for-one discounts at Odeon Cinemas and Brewer's Fayre and a free month’s subscription to Readly, which allows winners to read any magazine of their choice.  

Also on offer will be a daily prize draw for a free tank of fuel worth £60.

The promotion will run until the end of September. Each pack will feature a code that can be entered through a new promotional site www.winwithwallspastry.co.uk, to win a prize and be entered in the daily draw for free fuel.

Michael Holton, brand and marketing manager at Wall’s Pastry, said: “We’ve committed considerable investment in what is a major on-pack promotional campaign. The campaign will run on more than five million packs, through all our major customers, including high street supermarkets and convenience store chains. We are predicting it will be a significant driver of Wall’s Pastry sales.

“The fact that every pack offers a prize should create a major impact on-shelf and will also help raise awareness of our Helping Hand campaign to find, support and regenerate local community projects.”

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