New look for BDCI

The meat industry’s leading charity, the Butchers’ & Drovers’ Charitable Institution (BDCI) is aiming for a modern new look with the launch of a new logo.

The redesign is part of a new marketing strategy for the organisation, and the logo features the strapline “The Meat Industry Charity”.

Chairman of the BDCI Marketing Committee Andrew Garvey said: “The new logo is a key part of our marketing programme and is designed to stand out and attract attention in today’s busy world.

“To achieve this, the logo has to be simple and effective. In this case we make it clear that the BDCI is the meat industry charity and use a clean modern look to create a fresh easy to remember image.

“Our research has confirmed that many of the BDCI audience do not fully understand what the Butchers’ and Drovers’ Charitable Institution means or stands for. The new logo presents who we are in a simple and concise way.”

The logo is to be introduced along with further details about the 2010 programme during the spring this year and will be featured strongly in all future printed and electronic communications materials produced by the charity.

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