More chains join race for SuperMeat success

Budgens and Lidl will go head-to-head with retail rivals Sainsbury's Asda, Tesco, and The Co-operative for the first time in the SuperMeat & Fish Awards.

The retailers will be hoping for success in their debut appearances, with a number of product entries across various categories.

Neil Gibson, Budgens category head meat & produce, said: "We're delighted to be taking part in this year's SuperMeat event. We've got some great products and look forward to competing with the other retailers for the first time."

A Lidl spokeswoman said: "We are very excited to be entering the awards. We stock a fantastic range of top quality meat and fish and it's great for our customers to know they can get fantastic quality at low prices. Recognition of this...would only continue to reassure them."

With the SuperMeat competition hotting up, it is also time to turn our attention to the search for the Meat Industry Personality of the Year. MTJ is looking for nominations which will then be put to the public vote. If you know a great character due some recognition, contact editor Ed Bedington, email, or call 01293 846567.

The SuperMeat & Fish Awards are the UK's premier meat industry awards, recognising and awarding excellence across the supermarket retailing of meat and fish.

These prestigious awards, held at the Hilton Hotel in London, on 1 July, evaluate products and stores, with one retailer being declared the overall SuperMeat Retailer of the Year.

Companies need to get their entries in by 26 March. This year's event will see a new award category introduced for Best Packaging, as well as the return of last year's new introductions, Best Value Product and Most Sustainable.

Sponsors so far for this event are Eblex, Bpex, Hybu Cig Cymru - Meat Promotion Wales and Vion.

For entry to the SuperMeat awards, please contact Helen Law on 01293 846587, or send her an email on For table bookings to the event, contact Elizabeth Ellis on 01293 846593, or email her on

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