Ginsters gears up for summer

Savoury pastry brand Ginsters is launching its biggest ever on-pack promotion at the end of April, in celebration of the summer.

The ‘100 Days of Summer’ campaign is said to offer consumers the chance to win a summer prize every day for 100 days and pick up a 2-for-1 entry for the UK’s favourite theme parks.

Ginsters brand marketing head Andy Valentine said: “The ‘100 Days of Summer’ campaign reflects what we, at Ginsters, feel family time should be about. We want to properly fill mums, dads and kids with our quality, British savoury snacks and reward them with exciting opportunities to spend time together having fun this summer.”

From 26 April, ‘100 Days of Summer’ vouchers will appear across promotional family packs of Ginsters Original Cornish Pasties, Slices and Sausage Rolls, as well as individual Original Cornish Pasties and Slices, and will reward shoppers with 2-for-1 entry into leading UK attractions, such as Alton Towers, Legoland Windsor and Chessington World of Adventures.

These special packs will also direct consumers to the ‘100 Days of Summer’ competition page on the Ginsters website, where they can enter the free prize draw every day to be in with a chance of winning 100 different experiences.

Valentine added: “We’ve previously had a lot of success with our on-pack promotions and we expect this to be the biggest yet. With some great prizes on offer and vouchers available across the core family SKUs in our range, we’re looking to provide real value for families and maintain excitement for the Ginsters brand across the summer months.”

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