IFFA preview: Halls of fame

With more than 900 exhibitors and up to 60,000 visitors expected to pour through the doors, IFFA is well-placed to stake its claim as the number one meeting place for the international meat industry.

The show, which takes place in Frankfurt from 8-13 May, will see companies from more than 40 different countries demonstrating the latest technologies of interest to visitors from more than 100 different countries. Everything from dicers and slicers to spices and additives will be on show with the newest equipment aimed at the smallest butcher to the largest processor.

The show stretches across a number of halls and covers more than 100,000sq m and organisers say they expect the 2010 event to surpass the already high levels of success set by the previous IFFA show in 2007.

For those looking for the latest products and innovations in slaughtering and processing equipment, Halls 8 and 9 are the places to be, with companies exhibiting including Reiser, Weber, Armor Inox, MPS Red Meat Slaughtering, Marel, Polyclip, Seydelmann and Handtmann to name just a few.

In Hall 9.1, trade visitors will find slaughtering and dismembering equipment, hygiene technology, materials handling and conveying equipment, occupational safety equipment, cleaning plant, forming and sausage machines, and lifting and tilting equipment. Organiser Messe Frankfurt says the show will reflect current trends within the international meat industry, which include packaged meat and sausage products, and growing consumer demand for small portions and greater convenience.

Packaging technology will also form a large portion of the show, making the most of the facilities available across both Halls 4 and 6. Companies to look out for across these halls include Bizerba, Multivac, Mettler-Toledo and CSB System.

A growing area of interest across the meat sector is the ingredients market and IFFA is a key reflection of that trend; organisers say the spices and additives area of the show, across Hall 4.1, is a strong area of growth. More than 100 companies will be exhibiting the latest developments in what is a fast-growing market, from casings manufacturers including Devro and Naturin to spice manufacturers such as AVO-Werke and Kerry Ingredients & Flavours.

Butchery operations will also be catered for across Halls 6 and 6.1, with latest products from companies such as RAPS, and equipment to make the most of your business, including lighting technology from the likes of Bäro. While the emphasis is on butchery retailing on the continent, UK butchers may well be able to pick up new ideas and latest trends, says the organiser.

Those looking for food for thought, the Meat Vision Conference, to be held on 10-11 May in Room Symmetrie, Hall 8.1, will look at the current state of play in the world meat market, focusing particularly on supply at times of economic crisis. Messe Frankfurt says the conference will feature renowned speakers from various meat markets across the world, including North and South America, Asia, Europe and Russia.

And organisers are confident the entire show will prove a big success. "Despite the difficult economic situation, we anticipate roughly the same number of exhibitors and visitors as at the last event. This is solid evidence of the undisputed status of IFFA as the leading trade fair for the sector and also the reason the sector expects IFFA to generate significant business impulses," says Detlef Braun, member of the Messe Frankfurt management board.

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