Lamb report: Surviving the squeeze

The camera never lies, but what about the statistical chart? Despite many reports that the lamb market is in trouble, the latest Kantar Worldpanel figures show volume only slightly down at the major retailers. Sales fell by 2.5% to 11 July, while value was static, at 0.3%. Tesco lamb sales were up 22% year-on-year and, despite the fact that overall sales were down 11% in Asda, the iconic lamb cut the leg is selling well at the moment, reports a spokesperson for the retailer.

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