Eblex rolls out supermarket beef and lamb promotion

Customers shopping in supermarkets could be in with a chance of winning £250 during October and November thanks to Eblex.

The levy body is running an incentive-based promotion in which lucky shoppers could win £250 per day for 21 consecutive days in participating retailer’s stores. The ‘Enjoy Beef and Lamb Everyday’ promotion will run on packs of Red Tractor beef and lamb and on leaflets placed on meat serve-over counters.

Entrants simply need to text or go online to www.simplybeefandlamb.co.uk to enter the free prize draw which will run during October and November 2010.  Exact dates will vary by participating retailer. Daily winners from each of the retailers will be named on the same consumer website each day during the promotion.

Eblex retail project manager Chris Leeman said: “The ‘Enjoy Beef and Lamb Everyday’ promotion will run on packs of Red Tractor beef and lamb for a 21 day period in each participating retailer. Featuring key elements of our latest consumer campaign ‘Bring some weekend into your week’, the promotion is aimed at increasing sales of assured beef and lamb at a time when provenance and traceability are key concerns for consumers.

“We’ll be providing retailers with leaflets featuring tasty beef and lamb recipes for consumers to try, plus there will be a downloadable ‘meal planner’ on the website which includes a selection of meal suggestions which only take 20 minutes to prepare.

“The promotion is an ideal way to encourage consumers to purchase more assured beef and lamb this autumn.”

>>Eblex to launch Malta show with top UK processors

>>AIMS Conference: Eblex offers abattoir support


My Account


Most read


For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?