KFC continues UK expansion

Chicken restaurant chain KFC has opened its 800th restaurant, in Gateshead’s Metro Centre. The store is one of 35 opened in 2010, with 38 due to open in 2011.

KFC says that since announcing expansion plans at the beginning of last year, sales have gone up by 12%. It will also be investing £8m to install ovens in all of its restaurants as part of its plan to offer greater choice on its menu, following a trial of Brazer, a non-fried griddled range of burgers and wraps, in Scotland.

The company has also introduced a number of new value items, including Streetwise, a selection of snack-sized products from only 99p.

Martin Shuker, CEO, KFC UK & Ireland said: “We’ve bucked the current trend for swingeing cuts by investing more money in our business, staff and customers, and our continued growth suggests that we’ve made the right decision.”

KFC has a mix of company- and franchise-owned stores in the UK and sells 16 million Mini Fillet Burgers every year in the UK. The most popular meal at KFC is a Boneless Meal for One – KFC sells almost 12 million of them every year.

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