RSPCA says “Think Pig” this Christmas

The RSPCA has urged consumers to buy Freedom Food-branded pork products this Christmas.

The society said it wanted diners to “Think Pig” and choose free-range, outdoor-reared, outdoor-bred or organic pork this winter.

It has launched the campaign after witnessing an increase in spending on pork at Christmas.

Sales of pork roasting joints increased by a quarter last year in comparison with 2008 and, during 2009, £843m was spent on pork.

The campaign has a Facebook page, which has more than 1,000 fans, and also features a clutch of recipes for pork.

For more information see

>>RSPCA unveils new “Think Pig” welfare campaign

>>RSPCA launches animal welfare business awards


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