DBC poaches new director from rival

DBC Foodservice has poached a new recruit from a leading rival and aims to further develop its fresh meat offer to the sector.

Rob McFarlane joins the company as commercial director, meats, from Brakes, where he worked as director of prime meats for 10 years, helping to build its operations from sales of £7m to £80m a year.

With 24 years’ experience in the meat and poultry sector, McFarlane has great insight into the industry and customers’ requirements, having also previously worked at Donald Russell.

Chris Horne, managing director of DBC Foodservice, said: “The appointment of Rob McFarlane heralds a new era for DBC’s meat offering. Rob’s contribution will add new weight and energy to our foodservice range and enable all our customers to share in the consistent value for money, variety and quality DBC is known for.”

McFarlane added: “I am excited by the prospect of working for DBC, which has at its core a strong tradition in the meat supply trade. My role will be to support the whole trading network and build on existing strengths within the business to ensure our future success. I believe DBC’s offering has even greater potential for our discerning customers, and I intend to drive quality and add value to the sector through our meat products.”

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