Web revamp for Red Tractor

Food assurance bosses have launched a new website to create a one-stop-shop for the Red Tractor assurance scheme.

Launching the scheme today, 15 March, at the National Farmers’ Union conference, Assured Food Standards, which runs the Red Tractor scheme, said the new site would make it easier for all scheme members to access important information to help them through the assurance process.

AFS chairman David Gregory said: “I am delighted with this development. We are committed to ensuring the Red Tractor Assurance chain works together efficiently and is communicated consistently right from the start. The new site is the latest measure in improving this; by providing relevant and useful information on all Red Tractor Assurance Schemes in one central place. It clearly shows how Red Tractor is not just about farm assurance but also covers the whole food chain from pre-farm right through to post-farm schemes too.”

The site incorporates a number of new features to help members get the most from their assurance membership, including Scheme Standards, downloadable blank record templates and publications which must be available at the assessment, online self assessment tools and post-audit questionnaires so thoughts can be fed directly back to Red Tractor Assurance.

To help navigate around the extensive site, it is split into four sections – Pre-Farm, Farm, Post-Farm and Checkers and Services – making the relevant information more accessible to Red Tractor members throughout the chain.

Meurig Raymond, AFS vice-chairman and NFU deputy president, said: “It’s great that Red Tractor has chosen the NFU conference to showcase its new website. Farmers will really see the added value this brings to the assurance processes, with features designed to help them prepare for audits and new systems that will make it easier for buyers to check validation of assurance products back to their qualified farms.”

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