Tadmarton launches own-brand premium beef

Tadmarton Products, the Oxfordshire-based independent meat wholesaler, has launched its first range of own-brand beef.

The ‘Premium Quality Selected English Beef’ range comprises eight primals from the hindquarter and seven primals from the forequarter, enabling customers control over the cuts they wish to prepare. 

Alex Grosvenor, sales manager for Tadmarton Products (South West region), said: “Tadmarton has produced quality fresh and frozen meat products for over 40 years, but we felt the time was right to expand the business to include our own brand of beef to complement our own-brand poultry product range.”

The brand is sourced from Dawn Meats in Cardington, Bedfordshire. It is fully traceable and accredited with the Eblex Quality Standard Mark.

>Beef prices breach 300p kg ceiling

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