Sainsbury's 'Feed a family for £50' campaign

Sainsbury’s has launched a major advertising campaign telling customers that they can feed a family of four for a week for £50.

The supermarket giant has taken out three-page colour advertisements in the national newspapers containing a seven-day meal planner. The slogan reads: ‘Four people. One week. Only £50. How good is that?’

Evening meals included a bacon, butterbean and sausage hotpot, and cottage pie, with roast chicken for Sunday lunch – although sandwiches were promoted as the lunchtime staple.

Earlier this year, Sainsbury’s ran a push offering five family meals for £20, having debuted its ‘Feed Your Family for a Fiver’ deal in March 2008.

The £50 promotion comes on the back of an intense price battle in the supermarket arena, following the Tesco ‘double the difference’ debacle. Having promised to reimburse shoppers who could buy products cheaper at Asda, Tesco was forced to backtrack after hundreds of people took advantage of promotional offers to bump up their refunds. Tesco has since imposed a £20 limit to the PriceCheck offer.

>Tesco sets ‘PriceCheck’ refund limit

>Sainsbury’s position vulnerable


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