Dunbia achieves Freedom Food accreditation

A Dunbia pork supplier has become the first Northern Irish pork supplier to be accredited by the Freedom Food Farm Assurance scheme, along with the Dungannon-based processor.

Farmer Alistair Bell and the Dungannon-based meat processor have both been given the RSPCA high-welfare stamp of approval to supply Freedom Food pork to Sainsbury's.

The Freedom Food pork will be available across the supermarket’s 12 stores in Northern Ireland.

Roger Burnley, retail and logistics director for Sainsbury’s, said: "We are delighted to be announcing this collaboration between our pork supplier, Alistair Bell, and our processor, Dunbia. These organisations are working together with Sainsbury’s to ensure our customers have a variety of local produce, including Freedom Food, which is sourced and processed here in Northern Ireland.”

Sainsbury’s pork buyer Siobhan Barnes said: “Alistair and his team have worked very hard to meet the criteria, which encourage higher welfare standards, with regular traceability checks carried out from supermarket shelf right back to the farm. It is also important to have local processors like Dunbia approved by the scheme to complete the supply chain.”

At present, Sainsbury’s sources around £250m worth of produce from Northern Ireland from more than 150 suppliers.


>Dunbia Butchers Academy plugs skills gap

>Sainsbury’s claims top for Freedom Food


My Account


Most read


For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?