Budgens promotes its butchery team

Budgens has launched a new 48-hour meat ordering service which will allow customers to order cuts prepared to their own specifications and pick them up in-store 48 hours later.

The service, which was previously available at Christmas, is being supported with point of sale and leaflets.

The supermarket has also launched an advertising campaign, which aims to differentiate Budgens from its competitors by highlighting that all of its meat is hand-cut by fully qualified butchers.

Point of sale, new blackboards and shelf-edge barkers will prompt customers to ‘meet our Budgens butchers’, featuring photographs of some of the butchers to highlight that it is not produced by a faceless, nameless supplier. Stickers will appear on meat offering tips from members of the team on how to get the best out of different cuts.

The scheme is being rolled out across nine trial stores.

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