New beef range aims to help environment

A butcher has teamed up with local members of his supply chain in a bid to deliver a new range of conservation-friendly beef to menus.

Brock’s Farm Shop, in Alton, Hampshire, has joined forces with the Hampshire & Isle of Wight Wildlife Trust, Laverstoke Park Farm abattoir, and the Selborne Arms pub, to introduce the new range of beef from Dexter cattle raised on the Noar Hill Nature Reserve behind the pub.

All participants in the project are members of county food group Hampshire Fare, and the scheme aims to contribute additional income for the Wildlife Trust, allowing it to sustain its conservation work.

Brock’s Farm Shop butcher Dale Howard, who has been in the trade for 24 years, said: “We’re hanging the beef for five to six weeks, so it will be ready at the end of October, both in our shop, and also on the menu at the Selborne Arms. Both the pub and the shop will be promoting the beef, so that customers will know that what they are buying directly helps the Wildlife’s Trust’s local conservation projects.”

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