Foyle Food Group rebrands to widen marketing appeal

Northern Irish beef supplier Foyle Food Group has launched a major new rebrand of its entire operations, refreshing and simplifying its logo and branding to help it compete in an increasingly global marketplace. 

Three of the five sites operated by the group have been renamed to provide greater brand idendity, including troubled plant Omagh Meats (now Foyle Omagh), Donegal Meat Processors (Foyle Donegal) and Hilton Meats Cookstown (Foyle Hilton).

Chief executive officer Terry Acheson said: “The new identity represents a way for us to build on almost 40 years of experience, our existing reputation for outstanding quality, and to move ahead with confidence in the future. Our aim is to anticipate what’s around the corner, meet it head-on and focus on the mutual prosperity of our business, our customers and our suppliers.”

The company supplies beef to the retail, manufacturing and catering sectors, with brands including Foyle, Foyle BlueLabel, Foyle Gourmet, Foyle Cattleman’s, Blackmoran Angus and Glenslieve Hereford. During 2010, it ceased lamb and pig processing at the facility in Londonderry, but reported “satisfactory” results for the year ending 31 December, despite a challenging environment and a fall in turnover of 8.8%.

>Foyle Food Group profits rise

>Industrial stand-off at Omagh Meats

>Focus on Northern Ireland: Upbeat Uplster


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