Ethical game bird farmer lands deal

A bid to offer ethical, UK-produced game birds has taken off after landing a number of foodservice accounts.

Norfolk Quail, which was set up recently to rear ethically-farmed quail and offer a UK product over imports, has signed a deal with Flying Kiwi Inns, a chain of well-known restaurants, hotels and inns across north Norfolk,

The new operation is the brainchild of established poultry farmers John and Ellie Savory, who have more than 12 years’ experience in the poultry industry and decided to expand their business to include quail after discovering that much of the quail meat served in UK restaurants is imported from France.

John Savory said: ‘We decided to start breeding quail after noticing a gap in the market for locally-sourced meat.

“Our meat is ethically-farmed as all the birds are hatched form our own breeding stock and live in an environment which is as natural as possible. It’s currently illegal in the UK to allow quail to be free-range but they are raised on deep litter in barns where they are free to forage and fly.’

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