New deal to supply ingredients

A leading meat wholesaler has signed a deal with a food ingredients supplier to bring a new competitive range to market.

Weddel Swift and Newly Weds Foods have joined forces to supply what they said was “a range of quality ingredients at a value-for-money price”. The new range of ingredients, will be targeted at the independent butchery and processing sectors.

Regional director for Weddel Swift Andy Lea said: “We analysed the market and identified several exciting opportunities. It was obvious that there was a gap in the market for a core range of quality ingredients, supplied at a cost-effective price. Newly Weds Foods satisfied our criteria in terms of quality expectations, service demands and support.”

Newly Weds Foods, based in Ossett, West Yorkshire, is a global ingredients supplier, which supplies an extensive range of both bespoke and standard added-value products, including seasonings, mixes, glazes, batters and breadcrumbs.

Tony Chapman, sales manager, said: “We carried out several blind independent preference taste tests, extensively benchmarked our products and, even when tasted against the recognised market-leading brand, our products came out extremely favourably.

“We are confident that butchers will be delighted with our new range, particularly in terms of functionality, ease of use, taste and price. We are a highly motivated, focused and committed team. We’re looking forward to supporting Weddel Swift and implementing an exciting marketing plan including support material, roadshows and promotional activity ”

The new range offers 10 glazes packed in 2.5kg tubs and 10kg pails – including old favourites such as Chinese, Mint and Hot & Spicy. In addition, there are six varieties of quality sausage seasonings (15 x 227g per box) including Premium Cumberland and Premium Beef, eight sausage mixes (5 x 567g per box) from the adventurous Premium Thai to the Traditional Pork and Leek and five tasty burger mixes (10 x 340g per box), including Gourmet Burger With Onion to Gourmet Lamb and Mint. They are suitable for beef, poultry, lamb and pork in butcher-friendly portion packs.

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