Eblex promotes Quality Standard lamb to Germany

The German appetite for Quality Standard (QS) lamb was highlighted during a visit to the UK, organised by Eblex.

During a three-day mission to promote QS lamb, journalists and retail buyers from Germany were shown farm-to-plate lamb production, which included a visit to a sheep farm and auction market, as well as lamb cutting demonstrations and a lamb dinner.

The visit was arranged by Eblex to push the development of the German market, which will also include a reception in Dusseldorf later this month.

Jean-Pierre Garnier, Eblex export manager, said: “Our guests were very impressed by what they saw. Germany is now the second largest export market for UK lamb and sales have increased by more than 40% over the last two years. During that time we have campaigned to establish the product within the gastronomy sector.

“We are now starting to make inroads with the retail sector and are making steady progress. Sheep meat exporters can see the potential opportunities and are increasingly committed to developing them.”

> Eblex promote QSM to caterers

> Eblex revamps QSM scheme

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