Asda celebrates turkey success

Asda swept the board at the recent British Turkey Awards and left with the title of Retailer of the Year for the third year running.

The retailer took three titles on the night, but judges singled it out for praise its extensive range of everyday turkey portions, which catered for all kinds of consumers.

Asda was handed the Retailer of the Year trophy by ex-London Wasps rugby star Pete Scrivener, and Nicola Rye, chair of the British Turkey Federation’s Publicity and Marketing Committee, in front of more than 240 guests and VIPs at The Savoy, London. Former Olympic rowing champion Sir Matthew Pinsent hosted the awards.

Winners of the 10 categories were announced from 79 entries, ranging from Coronation turkey breast chunks, a turkey wellington and chilli turkey burgers to 14 different whole roasted turkeys.

Rye said: “Figures show that consumption of British turkey is in growth and this is clearly down to the excellent quality and the wide range of products being produced, and the essential support of the retailers. These awards give recognition to all the hard work within the industry. Special winner logos are available for packs, so that retailers can influence consumer purchase.”

The evening also raised more than £14,000 for the children’s medical charity Sparks, and Dravet Syndrome UK.

The full list of winners were:

• Best Meal Solution
Asda Chilli Turkey Burgers

• Best Innovative Product
Morrisons Hand Prepared Turkey Wellington

• Best Catering Product
Lincs Turkeys Lincolnshire Free Range Thigh Roll

• Best Ready-to-eat Product
Bernard Matthews Farms Coronation Turkey Breast Chunks

• Best Christmas Convenience Product
Jamie Oliver’s ‘My Tastiest Turkey Box’

• Best Christmas Traditional Product
Asda Basted Whole Turkey

• Best Christmas Premium Product
Jimmy’s Farmers Range – Free Range Rustic Bronze Turkey

• British Turkey Blogger Recipe of the Year
Marie Rayner – The English – Parmesan Crusted Turkey Steaks with a Tomato and Peppadew Relish

• British Turkey Student Chef of the Year
Starter course: Thai style turkey kofta, turkey crackling, green papaya salad, honey yoghurt and deep-fried tortellini  – Antonia Morosi and Laura Hogger from Westminster Kingsway Catering College, London  
Main course: Stuffed and rolled turkey breast served with a honey parsnip purée and a turkey quail scotch egg – Kathryn Bash, Colchester Institute, Essex

• Retailer of the Year

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