Kerry’s expands meat-based pastries

Kerry’s Food Direct to Store is expanding its range of meat-based pastries in the Millers label, following the success of a limited pastry range launched earlier this year.

The convenience, chilled and fresh service wing of Kerry Foods said there was an opportunity to meet the demand for ‘eat now’ single-pack products, as well as multi-pack formats for the lunch box market, while offering consumers greater choice at everyday value.

The range now comprises sausage rolls, two hot pies (chicken and mushroom, and minced beef and onion), four pastry slices (chicken and mushroom, minced beef and onion, chicken curry, and cheese and onion), pasties and pork pies. Prices for individual pies and slices start at 85p and Kerry’s promised that all lines would deliver the retailer over 25% profit on return with full sale-or-return available.
Richard Tyler, customer marketing controller of Kerry Foods Direct to Store, said: “Our newly extended range now caters for all consumer tastes in this growing category of food-on-the-go and also offers outstanding value for money. With our 26 sales centres across the country, we are able to deliver to customers anywhere in the UK within 48 hours, six days a week.”

The Millers pastry lines are made at the Kerry factories in Poole and Spalding.

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