Dawn wins export award

One of the UK’s cooked meat suppliers has been given the prestigious Food and Drink Exporter of the Year Award.

The accolade was given to Dawn Farms at the 2012 Export Industry Awards, which was held in Dublin earlier this week.

Dawn Farms, based in Naas, Co Kildare, supplies cooked ingredients to the foodservice and manufacturing sectors throughout Europe and exports more than 80% of its output to around 30 countries.

Dawn’s entry outlined how the company had developed a new product for one of its global restaurant customers. It used a state-gate innovation process called NECTAR (Need, Explore, Create, Test, Action, Review), which helped identify a shortlist of new products for a lunch menu and led to the successful launch of a new product in the UK and Ireland.

Chief executive of Dawn Farms Larry Murrin explained that he and the company were delighted to have won the award, adding: “The power of NECTAR lies in identifying and converting marketplace trends into innovative new products, which puts Dawn Farms ahead of the competition as a value-added partner – and keeps our customers on top of their respective categories.”

Murrin added: “Dawn Farms is heavily export-focussed and prides itself on growth through long-term investment and strategic alignment with blue chip international brands in both foodservice and food manufacturing sectors.”

Related News:

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>Asda extends Beef Link with Dawn

>Dawn Meat snaps up West Country abattoir


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