Bpex calls on foodservice to make more of bacon

The foodservice sector is failing to make the most of bacon on the menu, according to a new report by Bpex.

According to the levy body’s Foodservice Bacon Report, around seven out of 10 consumers eat bacon out-of-home and consumers are looking for more information on one of their favourite treats.

The report, which has been launched in the run-up to Bacon Connoisseurs’ Week (18-24 March 2013) also shows that 51% of consumers would like to buy more bacon labelled as Red Tractor, and 88% said the quality of bacon was important to their breakfast experience.

Those working in foodservice could make much more of bacon said Bpex foodservice trade manager Tony Goodger: “The report clearly shows the popularity of quality-assured bacon and how customers can be positively influenced by menu descriptions and labelling.

“There are many clues here to improve take-up of bacon dishes further. This is particularly important at a time when bacon – and pork in general – is very much in the headlines, thanks to campaigns such as Bacon Connoisseurs’ Week and ‘Give a Fork about Your Pork’, fronted by Jimmy Doherty.”


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