Hunt for Scotlandís top premium sausage

Scottish butchers were competing for the brand new award for Scotlandís top premium sausage, developed by Quality Meat Scotland (QMS), last Friday.

The award has been launched in a bid to support higher-quality processed meat products and judges have sampled more than 100 sausages from butchers around the country.

Entries were judged based on taste and flavour, palatability, appearance, texture and general appeal, but the winners will not be announced until 12 May at the Scottish Meat Trade Fair in Perth.

QMS marketing executive Jack Broussine said: "Many butchers have responded to requests from their customers for higher meat content sausages and we feel they deserve recognition for their innovation and product development."

QMS has recently revealed in a survey that butchersí shops experienced a 92% increase in footfall in February, due to the horsemeat scandal.

Chief executive of the Scottish Meat Traders Association Douglas Scott commented: "Butchers are keen to ensure their new customers continue to shop with them and the fantastic range of top-quality sausages put forward by butchers for todayís event sends out a very positive message about the combination of knowledge, traditional skills and innovation offered by our butchers."

Attempting innovation, the butchers presented sausages with ingredients ranging from Dundee marmalade, sweet chilli and lime to toffee apple.


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