Horsemeat: Scandal proves good news for Yorkshire supplier
Published:  17 April, 2013

Horsemeat has had a positive effect on the sales of a meat supplier to Asda, it was revealed yesterday.

The Yorkshire Dales Meat Company has seen a 30% increase in sales of its products in Asda stores across Yorkshire since the start of the horsemeat scandal. As a result, the company will now supply 16 more Asda stores across the north of England.

According to the company, it supplies a range of “carefully” sourced burgers and steaks, which will now go on sale in Asda stores in Middlesbrough, Bishop Auckland, Stockton and Hartlepool.

Financial director of the meat supplier James Knox explained that the company was “over the moon” with the recent sales figures, which he put down to an increasing trend of customers looking to buy meat products from trusted sources.

“These tremendous figures also show great confidence in our burgers and steaks, and in the brand that we’ve worked so hard to create,” he said.

“We pride ourselves on knowing exactly where our meat comes from. If meat doesn’t actually come from our own farm, then you can be sure that it will have been sourced from suppliers whom we know and fully trust.”

Yorkshire Dales Meat was set up in 2004 by the Knox family as a way to sell their own brand of quality meat products. Knox explained the business started off as a stall at a weekly farmers’ market, before expanding into premier catering.

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