Premier appoints brand guru

Premier Foods has appointed a leading brand experts as a new non-executive director in a bid to further strengthen its board.

Pam Powell has worked in marketing for more than 20 years and has developed some of the world’s leading consumer brands. She will work with Premier Foods' biggest brands.

Of the appointment, chairman of Premier Foods David Beever said: “Over the past year, we have been actively strengthening the board to reflect a broad range of commercial, financial, communications and marketing experience. Pam’s appointment is part of this drive.”

Powell commented: “Premier Foods has committed to investing behind its Power Brands, which include some of the best known grocery brands in the UK. I can see real opportunities for growth in the coming years and look forward to working with the board as the strategy develops.”


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