Welsh red meat gains funding boost

The Welsh government announced its decision to invests a further £1.2m to increase exports of Welsh red meat.

According to Hybu Cig Cymru - Meat Promotion Wales (HCC), the money will be used to strengthen existing overseas markets for Welsh meat, as well as to develop new opportunities for the country’s exporters.

The additional funding was announced by the Welsh minister for natural resources and food Alun Davies AM, at a farming business conference last week.

“HCC has a successful track record of identifying and opening up new international markets, in conjunction with our exporting companies and the Welsh government,” said HCC chief executive Gwyn Howells. “Wales was the first country in the UK to export lamb to the Middle East, Hong Kong, Scandinavia and Canada.

“HCC is in negotiations to open up new markets for Welsh Lamb and Welsh Beef products in China, Russia and the US and I am confident that this additional funding will help us achieve our ambitions.

“Approximately a third of all Welsh Lamb is exported overseas, emphasising the importance of this market for the red meat sector.

“Increasing demand from overseas means improved prices for farmers and processors in Wales, which they then re-invest in their local communities,” said Howells. “This is good news not only for HCC, but for the entire red meat industry in Wales.”


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