Asda’s Jim Viggars presented charity award

Senior meat trader for Asda Jim Viggars has been named as the Breast Cancer Campaign’s ‘Employee Fundraiser of the Year’.

Viggars, who was awarded the title in recognition of his “exceptional” fundraising efforts for the charity, has worked for Asda for 28 years and raised more than £5m for the Breast Cancer charity and Asda’s Tickled Pink campaign.

He was given the award at the Breast Cancer Campaign’s annual reception at the House of Lords. The annual reception is held in recognition of the charity’s supporters and efforts and is a “big thank you” for the amazing achievements they carry out.

Viggars has carried out events, such as a two-day cycle with a team of 20 butchers on bikes from Smithfield meat market in London to Rungis market in Paris, raising £67,000, and also broke a world record to raise money for the cause.

He said: “I’m passionate about supporting Tickled Pink and am honoured to receive this award from Breast Cancer Campaign. My fundraising achievements are made possible thanks to the support of hundreds of Asda colleagues, who are never too shy to get involved in my fundraising ideas and take on their own challenges to support the campaign.”

Meanwhile chief executive of the Breast Cancer Campaign Baroness Delyth Morgan congratulated Viggars for his contributions and said: “His commitment means we can continue our vital work funding research into breast cancer.”


My Account


Most read


For the third year running, a grain fed cow won the World Steak Challenge. What do you think produces the best beef?