Drive to support Blue Grey beef

A campaign to save the endangered Blue Grey breed of cattle has been launched, calling on consumers to step up support for the breed.

The campaign was launched this week by the Blue Grey Cattle Group (BGCG) in order to save the long-established traditional breed, native to northern England and the Scottish borders.

Secretary for the BGCG Karen Telford said: “The Blue Grey has almost disappeared from public consciousness through a lack of promotion. Consumers have the power to change demand and, by launching this campaign, we hope to educate consumers about the Blue Grey traditional breed of cattle, the quality of its slow-grown beef and where to find it.”

A website has also been launched for the group, which is aimed at informing the public about the breed and the importance of ensuring its commercial success. The website also endorses the Blue Grey’s quality and taste, as well as its traceability and will give details of where to buy Blue Grey beef.

Telford added: “We can only farm ourselves out of the current crisis and we can only succeed with the help of consumers. By choosing Blue Grey and requesting your local butchers and retailers to supply beef from Blue Greys, you are supporting the rural heritage of the border uplands and beyond and ensuring the existence of the rarest commercially farmed breed of cattle in the UK, the Whitebred Shorthorn.”

In recognition of its cultural and economic significance the group has been given financial backing by the Solway, Borders and Eden Leader Programme as well as Northumberland National Park Authority, His Grace The Duke of Buccleuch and the National Trust.

Further backing for the campaign has come from Cumbrian celebrity chef Peter Sidwell, who is a champion of Blue Grey beef and uses it in his restaurant. Sidwell will also be sharing some of his recipes for Blue Grey beef on the website.


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