Beef dinner attempts to break Guinness World Record

Ladies in Beef are attempting to break the Guinness World Record by hosting a British Red Tractor beef dinner for 2,000 people.

The World’s Largest Roast Dinner will showcase the best of British food, in addition to raising funds for the Royal Agricultural Benevolent Institution (RABI).

The funds will go to providing relief for farming families in times of difficulty, and the initiative is supported by Eblex, the National Farmers’ Union (NFU), RABI and Asda.

NFU president Peter Kendall explained that it was important to raise the serious issues that RABI deals with. He said: “Raising the profile of British beef was outlined in the NFU’s vision for the beef industry, launched at the Livestock Event less than a year ago. A lot has happened since then, but the fundamental challenges within the sector remain the same – tight global supply, production challenges and a lack of future support from CAP.

“In order to build a sustainable supply of UK beef, it’s clear the whole trade must work together to send out the right signals. We must incentivise beef production, particularly from the suckler herd, to encourage farmers to sustainably build supply and to ensure we have a productive and thriving industry in this country, so people can enjoy quality British meat on their plates,” he added.


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