NFU takes banner campaign to motorways
Published:  23 August, 2013

The National Farmers’ Union (NFU) will plaster major motorway routes with its #buybritish and Red Tractor’s ‘Trust the Tractor’ banners in the coming weeks.

Placing the banners on motorways has come following the success of a similar banner campaign that sprang up across farmlands around the country.

According to the NFU, it plans to erect banners near prime locations so as many people as possible can see them and it said more than 130 banners have been on display across the country.

Motorways including the M25, M6, M4 and M1 will have banners next to them for up to eight weeks to ensure motorists buy British produce.

NFU president Peter Kendall said: “We have had a fabulous response to the banners that went up last month, with many members of the public reacting really positively to the message we are trying to get across, which is to back British farming wherever possible.

“The #buybritish campaign has been timed to coincide with the #TrusttheTractor initiative, backed by Red Tractor Assurance and AHDB.”

Of the campaign, Richard Cattell, head of marketing and communications for Red Tractor Assurance, said: “We are delighted to be working with the NFU on the Trust The Tractor banner campaign. As it’s the summer holidays and many people will be travelling round the UK, we feel that it’s a great time to showcase our banners on various motorways and hope that the banners encourage people to trust the Red Tractor logo and what it stands for – traceability, animal welfare, food safety and environmental protection.”

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