Farm shops urged to join QSM

Farm shops have been urged to join the Quality Standard Mark (QSM) as consumers increasingly look for quality-assured produce.

By joining QSM, the shops will gain access to promotional materials, business health checks, sales events, recipe ideas and so on.

Eblex direct sales manager Michael Richardson said: “The Eblex Quality Standard Mark scheme can help tell the story of the beef and lamb on sale through our point-of-sale materials and web-based tools and resources. Our range of butchery specifications can help give new ideas about how to get the best from the whole carcase, improve profit potential and keep customers happy.”

Eblex explained there had been a rise in interest from consumers since the horsemeat scandal broke earlier this year, with more farm shops wanting to join the scheme.

“More and more farm shops are seeing the benefits of being part of an assurance scheme and all the extra support that comes with it. All this is available for free as part of the Eblex Quality Standard Mark scheme.”

To be part of the QSM scheme, the abattoir used by the farm shop must be assured. Eblex provides a free pre-assurance audit for non-assured abattoirs.


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