BPC takes educational initiative
Published:  30 September, 2013

The British Poultry Council (BPC) is targeting schoolchildren with new activities to promote careers in the poultry industry.

The organisation has developed various educational resources for primary and secondary school pupils, to promote both the industry and healthy eating.

Packs include videos and lesson plans for teachers and have been produced with the British Nutrition Foundation (BNF) and the Farming and Countryside Education (FACE). Children receiving the lessons will be given a broad overview of the poultry industry and how it contributes to the food system.

BPC chairman John Reed explained that “strong consumer demand” for British poultry outweighed the human resources available to the sector. He said: “It is imperative that children from primary school-age upwards understand where their food comes from and how it is produced.

“Children begin to consider their career options as they progress through secondary school and it is important they are aware of the rewarding opportunities that the poultry sector can offer.”

Meanwhile Secretary for the Environment, Food and Rural Affairs Owen Paterson highlighted the work the BPC and the meat industry was carrying out to promote the sector to young people. “We will always need food and I am pleased to say the industry is always developing and growing.

“BPC and the poultry meat industry should be congratulated for their positive and proactive work to engage with schoolchildren,” he said.

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