HCC reports Russian interest in Welsh Lamb

Hybu Cig Cymru (HCC) has reported that there has been great Russian interest in Welsh Lamb at the world’s biggest international food fair Anuga.

The Welsh meat body explained that there had been several “serious enquiries” from Russian companies looking to put Welsh Lamb in shops.

HCC market development manager Laura Dodds explained: “Welsh Lamb is not only a world-class brand, but is seen as a high-quality premium product, which explains the interest from an increasingly wealthy Russia.

“Identifying new markets is important to ensure the continuing viability of the Welsh red meat industry. Exports bring the wealth back to Wales, securing 50,000 jobs in the farming and processing industries and boosting the Welsh economy.”

The food fair is taking place in Cologne, Germany and includes many Welsh export companies that are promoting Welsh meat.


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