Poster aims to promote pork abroad

A new poster to promote and drive sales of British pork overseas has been designed by Bpex and UK Trade and Investment (UKTI).

Supporting the initiative by the Department for Environment, Food and Rural Affairs (Defra) and UKTI, the poster will help promote British pork around the world in a bid to increase exports.

The poster shows an image of a roast pork belly dish by North Yorkshire chef Darren Clemmitt, created for a recent Bpex recipe book, along with a Union Jack flag.

Clemmitt said: “It came as a very pleasant surprise to see my dish featured on the poster, especially as it will be seen by people all around the world.”

The poster will be made available for UK companies exporting to overseas customers, and can also be used in their promotional and sales literature.

Bpex trade manager Tony Goodger said: “Pork exports have really taken off recently and are valued at around £340m per annum; the UKTI poster will help to further grow the market for UK quality-assured pork abroad.

Demand for traditional British sausages is also growing among pub and restaurant owners overseas and our new signs will help them promote their use of traditional British sausages in their establishments. We are also seeing overseas demand for traditional ham, high-quality bacon and, as result of a recent export trade show in Hong Kong, pork pies.”


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