Yorkshire Dales Meat Company sees rise in sales since horsegate
Published:  17 January, 2014

Since the horsemeat scandal, the Yorkshire Dales Meat Company has seen a 20% rise in its sales at Asda, where its products are available across the north of England.

The company produces carefully sourced burgers, steaks and meatballs, which are on sale in 50 stores in Yorkshire, the north east, north west and north Midlands.

The business, which is based on its own farm in Wensleydale, seems to have benefited from the horsemeat incident. The figures indicate a recent consumer demand for traceability and provenance.  

James Knox, financial director of Yorkshire Dales Meat Company, said: “We’re obviously very pleased with these sales figures and put it down to consumers looking to buy meat – and, in particular, beef – from trusted sources since the beginning of the horsemeat scandal.

“These tremendous figures also show great confidence in our beef products sold in the supermarket, and in the brand that we’ve worked so hard to create.

“We pride ourselves on knowing exactly where our meat comes from. If meat doesn’t actually come from our own farm, then you can be sure that it will have been sourced from suppliers that we know and fully trust.”

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