Bernard Matthews launches 'Big Green Tick'

Bernard Matthews Farms has launched a new 'better for you' range of frozen turkey products under the new sub-brand 'Big Green Tick'.

Bernard Matthews Farms has launched a new 'better for you' range of frozen turkey products under the new sub brand 'Big Green Tick'.

Big Green Tick products are aimed at meeting the growing demand for healthier, convenient food. They are made from 100% British turkey breast meat and are over 70% lower in fat than similar products in the market. Saturated fat is as low as 2.4%, compared with 8.6% in comparable competitor products.

Big Green Tick is the first range to appear under the new 'Bernard Matthews Farms' branding and all the products in this range will carry the bold Big Green Tick logo, along with clear nutritional information and key messages such as 'Made from 100% breast meat' and 'No artificial colours, flavours or preservatives'.

Marketing director Matt Pullen said: "The frozen category is seeing a resurgence, as more consumers begin to understand that frozen food is good quality, convenient and affordable. We believe Big Green Tick offers a unique range of simple, convenient, great-tasting mainstream products.

"This a major new development for Bernard Matthews Farms and signals a really significant change that will encourage consumers to positively reappraise our brand.

"We've been hugely encouraged by both consumer and retailer response and we're confident that Big Green Tick is ticking all the right boxes and fills a gap in the marketplace."

Marketing support for Big Green Tick will include a £1.3m spend on national TV in November, along with outdoor, web activity and PR, plus highly targeted exposure at the BBC Good Food Show in November, which follows a new Bernard Matthews Farms brand advertising campaign that breaks in September and runs throughout October.

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