North East brands join forces to create new sausage

Yorkshire farmers Debbie and Andrew Keeble, founders of the Debbie & Andrew's sausage range, have joined forces with Newcastle Brown Ale to launch a pork and ale sausage. The launch coincides with Newcastle Brown Ale's 80th anniversary this year.

The recipe is simple, made with lean British pork shoulder and seasoning. Breadcrumbs are soaked in Newcastle Brown Ale to add richness and a fuller flavour.

Debbie said: "We don't believe in making sausages with weird and wacky ingredients. We love developing new ideas, but will only consider ingredients that we know will give the best flavour and not overpower the pork - that's why the ale sausage works so well.

"Working with a brewer in our regional heartland was also important to us and we tried lots of different beers, but Newcastle Brown Ale came out tops. The hops give a rich, dark taste that work well with the pork and seasoning and the ale keeps the meat really moist."

Doug Cook, Newcastle Brown Ale brand manager, said: "Working with Debbie and Andrew has been a great experience. Beer and sausages make perfect partners and we've developed a great tasting, top quality sausage. Debbie & Andrew's is a specialist North East food producer and Newcastle Brown Ale is an iconic North East beer, so the partnership is ideal."

The new pork and ale sausage is the third innovative collaboration for Debbie & Andrew's, following successful partnerships with Heinz and Colman's Mustard, the latter of which is now a range best-seller.

The sausages are made under licence from Newcastle Brown Ale brand owner Scottish and Newcastle, although the preparation process means the sausages contain only traces of alcohol when cooked.

They go on sale this week in selected Morrisons stores in the North East of England, priced £1.99 for 400g.

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