Food group gets a hit as Sainsbury's agrees listing

The Brown Food Group have scored a hit in Sainsbury's with the launch of its innovative range of sliced, cooked meats. The retailer is now stocking the manufacturer's meats, beef, pork and ham, under the Tarbert Fyne Foods brand in its Scottish stores.

All the meat is exclusively sourced in Scotland and David Walker, from the Brown Food Group, said: "It's unique in that context, there isn't another range of Scottish sliced, cooked meats."

He said the company is also working on the concept of adding sauce sachets, including things like Aaron mustard or apple sauce, all of which will add to the provenance of the product, Walker added.

The Tarbert packs have also been upgraded to include a more distinctive, higher quality label and a semi-translucent parchement base to enhance the premium feel of the product.

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