Welsh producers blow their trumpets

TWENTY WELSH food and drinks producers have signed up to a new partnership that will promote the quality and variety of Welsh beef.

The partnership includes, among others, Celtic Pride, producer of premier branded beef, Wynnstay, Wales' largest feed manufacturer, Castell Howell Foods and S A Brain. Julian Hunt, head of catering at S A Brain said: "We feel very proud to be the ?rst major pub retailer to of?cially promote Welsh produce in this way. Wales has some of the world's ?nest produce and we are delighted to be working with Castell Howell Foods and Celtic Pride to provide our customers with a real taste of what Wales has to offer."

Hunt said the business had made a commitment to forming strong links with the farming community, and to promoting and selling Welsh produce wherever it was possible. "This partnership not only supports local produce, it also ensures that our menus continue to offer the freshest, highest quality food to our customers," added Hunt.

Kathryn Evans, sales director at Castell Howell Foods, said: "We are proud to be a part of a thriving food and drink sector in Wales, and are pleased we can share this success with consumers across the country. Sustaining the current standard, however, depends on the ongoing dedication of the whole industry, from producers to distributors, providers and consumers."

Shorter supply chains meant fresher, healthier food, added Evans, and supplying Brains - one of Wales' most popular pub brands - bene?ted local producers at the heart of the agricultural community, as well as consumers.

"Building on the success of this partnership, we look forward to driving similar ventures in the future," she said. Companies from the Welsh agricultural and food sectors gathered this week to celebrate the joint venture with S A Brain to offer fresh, Welsh beef, alongside other popular Welsh produce at Brains pubs in Wales.

Key ?gures from the Welsh agricultural sector included Carwyn Jones AM, Minister, Environment, Planning and Countryside; Julian Hunt, head of catering, SA Brain; Kathryn Evans, sales director, Castell Howell Foods; Carwyn Adams, Caws Cenarth and Nicola Raymond of Celtic Pride.

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