Happiness is a Richmon sausage

A SAUSAGE company is launching a smile campaign and issuing an invitation to children to enter a drawing of a grumpy relative in a competition to be run in the national press. The campaign carries the strapline 'Richmond sausages put a smile on your


Winning drawings will feature in the nationwide press ads.

Jane Chew, Brand Manager for Richmond, said: "Richmond sausages have a strong brand identity, so we wanted to build on previous smile activity as it encourages brand recognition. The competition is very involving and will have broad appeal.

"Combined with significant print, PR, sampling and in-store support, we are confident this campaign will put Richmond at the forefront of consumer's minds when choosing a sausage brand all the family can enjoy."

Children can enter the competition on-line where a gallery will display all the drawings submitted. There will be two opportunities during the year to enter the competition.

For more information log on to www.richmondsausages/smile.co.uk.

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