THE NINTH annual British Sausage Week taking place between October 30 and November 5 this year will focus on a nationwide search to find 'the Supreme Sausage Sarnie'.

The British Pig Executive (BPEX) is calling for both cost and profit sector caterers to get involved.

Tony Goodger, BPEX food service trade manager, said: "British Sausage Week has been a popular calendar event for many years and we aim to make 2006 bigger and better. Everyone loves a good sausage sandwich and this apt theme presents pubs and restaurants throughout the country with an ideal opportunity to generate interest, sales and profit. Be it a twist on the traditional breakfast favourite, a lunchtime hand held snack or served as a gourmet evening meal, the sausage sarnie is a versatile addition to any menu."

The hunt for the supreme sausage sarnie will involve caterers from all sectors of the industry including chefs working in cafés, restaurants and pubs as well as schools, colleges and workplace canteens. Caterers can use British Sausage Week to introduce new sausage varieties and flavours to their menus.

A national consumer PR campaign, fronted by a high profile celebrity, will help to drive sausage sales in the run up to - and during - British Sausage Week. Organisers at BPEX said although still some six months away, taking the time to plan and perfect new and innovative sausage recipes would stand entrants in good stead to be crowned the supreme sausage sarnie maker.

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