Wall's launch new variant to Favourite Recipe range
Published:  26 September, 2007

Consumers will be able to enjoy a new delicious addition to the Wall's Favourite Recipe sausage range, with the launch of its new Sweet Pepper & Spice Pork sausages this month.

The new Favourite recipe sausage will initially launch exclusively in Tesco, with plans to roll out across major multiples and independent retailers in the coming months.

The product currently stands as a permanent listing in Tesco, with an RSP of £1.73 in line with the other products in the range.

Marketing manager, Paul Mchenry, said: "Wall's is really excited about the new variant, which should add interest to an already popular range. We continue to target the whole family, promoting the great taste credentials of the whole range and offering something to consumers looking for a slightly more adventurous meal choice. Our Favourite Recipe range is still in double digit growth and we believe this new addition will continue the brand's success and strengthen its position as a classic British favourite in the current market."

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