Bernard Matthews ads supported by spiderman

Bernard Matthews 'brand refresh' programme is kicking off with an advertising campaign tied in with the UK release of Spider Man 3.

For a four week period from 16 April, the TV campaign will tie in with Bernard Matthews' Superfood for Superheroes on-pack promotion, which runs across the company's core cooked meat and frozen family products throughout April and May.

Opening with the line "get your superheroes ready for action", the 10-second commercial incorporates footage of Spider Man swinging across the Manhattan skyline plus accompanying music.

The voiceover details promotional prizes of family trips to New York and urges viewers to 'Grab a pack in store today!'

Matthew Pullen, Bernard Matthews' marketing director, said: "The tie in with superhero Spider Man underlines turkey's supermeat credentials and we are very excited about working with such a major property.

"Spider Man has huge appeal for our target family market and will guarantee major awareness of our promotion and drive trial of our improved products."

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