Great White Hope from the Black Farmer

The Black Farmer is hoping for success with the launch of ‘The Great White Hope’ chicken, the brand’s first free-range offering.

Wilfred Emmanuel-Jones, aka the Black Farmer, has teamed up with Banham Poultry in Norfolk to create the new product, which is the first Freedom Food-approved free-range chicken under the brand.

Emmanuel-Jones said: “Even in these tough economic times, people want to be able to buy great-tasting chicken that has been carefully reared. Having the reassurance of the Freedom Food standard is increasingly important to people shopping in this sector. With ‘The Great White Hope’ we are setting the gold standard and a quality benchmark for whole chicken in this category.

“Banham has an excellent reputation for producing top-quality chicken, so they were an obvious partner for The Black Farmer brand.

“I see this particular bird as an opportunity to have a quality, branded British free-range chicken available to consumers looking for The Black Farmer’s trademark flavour profile and quality at an affordable price.”

Banham CEO Martyn Bromley said: “We are pleased to be collaborating with The Black Farmer on this range, as we both value the British farmer and take pride in producing really tasty chicken.”

Banham will also produce and distribute a new range of The Black Farmer BBQ chicken thighs. Boasting bold flavour profiles, the launch variants include: Kingston Hot & Fruity, Kentucky Chilli, Louisiana Spice, and Midwest Spicy Maple.

The new chicken products join The Black Farmer’s well-established and successful Premium Pork sausage and dry cure bacon lines.

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